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Aerial Adventures Market Analysis

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Aerial Adventures Market Analysis

Farmington, NM

Groundwork Studio collaborated with Bonsai Design and the City of Farmington to assess the feasibility of aerial adventure activities at Lake Farmington and Berg Park. Aerial adventure parks offer unique activities with connected elements like zip lines, challenge courses, climbing/rappelling walls, netted playgrounds, treehouse structures, bridges and other above-the-ground physical challenges. This project is an integral part of the City’s initiative to build and support a thriving outdoor recreation economy.

Our team engaged the community through online surveys, input gathering at Farmington’s “Boo-palooza” event and multiple stakeholder meetings–demonstrating strong community support. Demographic and competitive analyses were as used to evaluate the potential success of an aerial adventure park in the Farmington market. Conceptual aerial adventure park designs for both sites were developed in response to site analysis, community preference and market indicators. Project costs including operational analysis and revenue projections were estimated for each design.

  • Community Engagement
  • Master Planning
  • Site Design
  • Urban Design